The Bikini Car Wash: One Sexist Tradition

By Kimberly Gadette, Women's eNews. Posted August 28, 2008.

Ah, the sights of summer: movie lines snaking 'round the cineplex, kids splashing in wading pools and scantily clad young ladies at busy intersections holding hand-lettered signs reading "Car Wash Today!"

Bikinis are their work uniforms and their job is to dance, jiggle, wave and sing out; anything to lure customers to the fundraising car wash for their schools, youth clubs or churches. These teen queens' acts of solicitation are more than merely tolerated; they're fully sanctioned by their teachers, ministers and parents.

The men driving by often slow down to a crawl in order to take a good, long look at this show from female teens. But have any of the teens' authority figures similarly taken a good look? At themselves?

If this is the charity that begins at home, perhaps it's time to call in child services.

According to the Web site of Green Girls Global, an international pro-environment, people and animals group, "The car wash fundraiser is about as American as apple pie. I don't know of a student, boy-girl scout, or church group that hasn't participated in one."

But with the young ladies dressed in no more that string-tied halter tops, shorts cut down-to-there while up-to-here, is this apple pie? Or, rather, underage cheesecake?

This supposedly innocent, altruistic activity has recently trickled down to my own sleepy suburban neighborhood. For the past few weekends, I couldn't help but notice a group of teens -- a dance team from a nearby high school -- performing energetic choreography, signs in hand, at a heavy-traffic intersection.

Arresting Antics

Though I knew they wouldn't be able to hear me over their sing-song shouts, I wanted to say, "Careful, girls, watch all that jumping around in those loose halter tops and teeny low-riding shorts. The goal is to be 'arresting,' not 'arrested.'"

Instead, I walked over to the woman in charge, an enthusiastic mom who seemed happy to answer my questions. But she withheld her name, saying, "I've gotten in trouble from speaking up before."

It turns out that though this dance team had made it to the Top 4 in state competitions in the past, this year the club wanted to capture first place. To do so, the mom explained, the team needed extra dollars for better costumes, an outside choreographer and a rental bus to transport the team to meets. "If we didn't want to be as good, we wouldn't do this."

I pointed to the teens feverishly jiggling at the primarily male drivers cruising by. Was she concerned about the spectacle of the young women dressed in sex outfits, literally working the street for the almighty dollar?

"It's a learning experience" -- she paused, struggling for the right word -- "in advertising. After all, they're always going to have to market themselves." She smiled broadly. "Besides, the girls are so pretty. People want to help the kids."

Was this her idea? Nope. I found a number of Web sites that offered definitions of the different varieties of car wash available: "manual," "automatic" and "bikini." One, a la a Hooters car wash, is considered commercial, in which bikini-clad young women charge a fee for the entertainment given to the car owners.

Bikini Wash-Out

The other variety was right on the money: "This car wash system is usually done in summer in the United States and Canada ... A fund is generally raised in the name of a school, sport association or for charity purposes. The pretty school girls in bikinis call by the donors at the roadside with colorful cardboard signs and the cars are then washed by their male and female classmates at a nearby place."

See more stories tagged with: women, teens, bikini car wash, sexual objectification

Kimberly Gadette is a writer based in Portland, Ore.

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